We’re pleased to announce that our Channel Program has earned a prestigious 5-star rating in the 2023 CRN Partner Program Guide. This recognition is a testament to Liquidware’s commitment to delivering exceptional value and support to its partner community.
This annual guide offers essential information to solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs. The 5-star rating is awarded to the companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships.
For the channel partner community, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth.
Our program’s 5-star rating reflects its commitment to partner success by offering a comprehensive line-up of incentives, services, benefits, and training.
Below are some of the factors that had our partner program gain the prestigious 5-star rating from CRN:
1. Partner profitability: Liquidware offers its partners competitive margins and incentives – often 3x that of platform vendors – enabling its partners to grow their businesses and increase profitability. Additionally, the company’s deal registration program ensures that partners are rewarded for their efforts in identifying and closing new business opportunities through additional margin and deal protection.
2. Sales and marketing resources: Liquidware’s partner portal provides partners with a wealth of resources to support their sales and marketing efforts. This includes access to product information, competitive analysis, marketing resources, and virtual training.
3. Training and support: Liquidware provides comprehensive training and certification programs to help partners become experts in the company’s solutions. This includes access to online training resources, live training sessions, and dedicated technical resources to assist with both team competency and customer evaluation and implementation, all provided to partners free-of-charge.
4. Marketing programs: Liquidware offers a range of marketing resources to help partners promote their solutions and generate demand. These include co-branded collateral, email campaigns, social media assets, and marketing development funds for both live and virtual demand generating activities and events.
Overall, our channel program and our staff are committed to helping its partners succeed. By providing competitive margins, robust sales and marketing resources, and through comprehensive training and support, the company enables its partners to consistently deliver value to their customers and grow their businesses. It is this commitment to ensuring the success of our partners that has resulted in Liquidware’s 5-star rating in this year’s 2023 CRN Partner Program Guide.