As 2025 comes to a close, one thing has become unmistakably clear: modern application delivery has moved from promised benefits to proven reality. What was once outlined in architecture diagrams and future-state roadmaps is now operating quietly—but decisively—at enterprise scale.
Across Citrix, Omnissa, Microsoft Azure Virtual Desktop (AVD), Windows 365, and even physical Windows endpoints, organizations are modernizing how applications are delivered, managed, and scaled. And insights from a recent aggregated customer survey confirm that this shift is already well underway.
Modern App Delivery Is Operating at Enterprise Scale
One of the most striking insights from a recent extensive FlexApp customer survey is sheer volume.
Across diverse Windows environments—including Citrix Virtual Apps and Desktops, Omnissa-managed desktops, AVD, Windows 365, and physical PCs—modern app delivery enabled by FlexApp is supporting tens of millions of successful application launches. Several environments exceed that threshold by a wide margin, reflecting sustained, day-to-day production use rather than short-term pilots.
This level of scale reinforces a simple truth: when applications are decoupled from operating system images and delivered dynamically, modern app delivery can scale naturally—without introducing operational friction.
From Initial Wins to Thousands of Applications
Another clear pattern emerged: depth of adoption.
While individual organizations often begin by modernizing a small number of applications—frequently browsers or collaboration tools—the broader picture is far more compelling. Across the customer base, modern app delivery is supporting thousands of applications in active production use.
In practical terms, this often translates to hundreds of applications per organization, spanning productivity tools, collaboration platforms, utilities, and complex line-of-business software. Once teams experience the promised benefits—simpler images, faster updates, fewer disruptions—modern app delivery quickly becomes a portfolio-wide strategy rather than a point solution.
App-V, MSIX, and a Practical Moment of Transition
These adoption trends are unfolding alongside meaningful changes in the Windows application ecosystem.
Microsoft App-V server infrastructure is entering a partial end-of-life phase in April, encouraging organizations to evaluate longer-term strategies across Citrix, Omnissa, AVD, and Windows 365 environments. At the same time, while MSIX remains an important packaging standard, many organizations are discovering that large-scale MSIX conversion is not always straightforward—especially when managing thousands of existing applications.
The survey data shows a pragmatic response. Rather than delaying modernization or forcing disruptive conversion projects, organizations are adopting modern app delivery approaches that work with existing applications today, across all Windows platforms, while still aligning with future standards and cloud initiatives.
Reliability That Improves as Environments Mature
Scale without stability would be meaningless. Yet even in environments with extremely high launch volumes, successful application launches overwhelmingly outnumber failures.
In fact, as modern app delivery environments mature—across Citrix, Omnissa, physical Windows, AVD, and Windows 365—reliability often improves. Cleaner separation between the OS and applications, fewer image changes, and reduced dependency on legacy infrastructure all contribute to more predictable outcomes.
This reliability becomes especially important as organizations prepare for OS transitions, cloud desktop expansion, and hybrid workforce models in 2026.
A Broader Shift Across the Windows Ecosystem
Stepping back, the survey data reflects a broader evolution:
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Away from image-centric application management
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Toward flexible, platform-agnostic delivery models
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Toward solutions that scale without forcing wholesale change
Modern app delivery—enabled by platforms like FlexApp—is increasingly treated as foundational infrastructure across the Windows ecosystem, spanning Citrix, Omnissa, physical Windows PCs, AVD, and Windows 365.
By the end of 2025, it’s clear that many organizations are already realizing the promised benefits of this approach, even as broader adoption continues to accelerate.
Looking Ahead to 2026
What we’ve shared so far is only the beginning.
In the weeks ahead, we’ll be sharing more about:
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How organizations across industries and Windows platforms are adopting modern app delivery
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How teams are navigating App-V transitions in real-world environments
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How MSIX fits into practical, phased application strategies
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And how modern app delivery via FlexApp has been widely adopted at scale
If 2025 was the year modern app delivery fulfilled its promise, 2026 will be the year its impact across the Windows ecosystem becomes unmistakable.
Stay tuned—we have much more to share. Learn more about FlexApp Modern Attached Application Delivery.