Citrix Summit 2020 Round-Up from Liquidware!

We just returned from Citrix Summit 2020 in Orlando. Although this show is for Citrix community channel partners, it is the first event of the season. As such, it seems to serve as a jump start for the community each year. 2020 was no exception!

SandDolphinCitrix began its first events at the Swan and Dolphin in Orlando and many Synergy (Thinergy/iForum etc.) and Summits have been held there. This was the first Citrix show in many years to be held at this same venue – so it was a bit nostalgic for many of us longtime community members. I was at the first Citrix “Thinergy” in 1998 and it was a bit of a walk down memory lane to have the Citrix Summit exhibit space in the same hall this year. For a while it seemed that the community outgrew this venue but now it seems perfectly sized for Citrix Summit again. It’s not that the community is necessarily shrinking, the Swan and Dolphin have also added meeting space over the years so it is a bigger venue now.

Citrix wasted no time with quality keynotes with the latest announcements and messaging for partners. To catch the highlights you can read this Citrix blog.


As for Liquidware, we were a proud Silver sponsor and we leveraged the opportunity to show off the latest version of ProfileUnity and FlexApp that had just been made generally available days before the conference. Many partners asked how we add value and go beyond Citrix UPM, WEM, and Citrix App Layering. We were happy to share with them our ability to run on any Windows desktop, manage users across all Windows OS versions and our integration with the three major clouds. We spoke to many current partners and former partners of Ivanti (including RES and AppSense) who were most interested in our dedication to the channel and the innovation they were seeing in our solutions. Innovation such as ProfileUnity and FlexApp’s ability to leverage Amazon, Google and Microsoft Azure clouds to stage applications, user authored data, and dynamic user profiles to offer customers a zero downtime transition to solutions such as Microsoft WVD and Citrix Virtual Apps and Desktops on Azure.


Stratodesk/Liquidware Interview

Many of Liquidware’s vendor partner community were also attending or sponsoring  Synergy including Citrix, Microsoft, Nutanix, IGEL, ThinPrint, Stratodesk, and 10Zig. Look for partner videos from their key representatives in the next few weeks on

Liquidware was also invited to be part of IGELs partner community event Sunday evening. As an integrated partner with IGEL, with Stratusphere UX, I also was fortunate enough to have the opportunity to speak directly to IGEL partners at luncheons in the next two days. I shared our ability to have end-to-end user experience metrics with Stratusphere UX which has been integrated into IGEL’s Edge OS firmware.


IGEL Partner Luncheon – Jason E. Smith from Liquidware and Jed Ayres from IGEL

Citrix also threw a final night appreciation party at Universal Studios. It was a great evening and memorable event.

Citrix Summit seems to be a harbinger how Citrix Synergy will go every year. If this year keeps with that tradition we’ll be in store for a great Citrix Synergy in May. Hopefully we’ll see you there!

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