Would you buy a full-blown fire brigade to put out a dumpster fire?

The same applies to Digital Experience Monitoring, if all you are looking for is a solution to put out a dumpster fire perhaps it’s better to hire a specialist who will have a look and help you put out the fire. But when Quality of Service means more to you than just a networking term, when it’s of strategic importance that the IT services you deliver is well received by your customers, when you want data to back up your strategic investments that’s when you start looking for Digital Experience Monitoring.

I have several inspirational quotes hanging in my office, one is from the 1997 “Think different” campaign; “Here’s to the crazy ones” especially the ending of the statement is what always keeps me going, so call me crazy and I will wear it with pride. Now the world of business is filled with these kinds of inspirational quotes like for instance Henry Ford’s “If You Always Do What You’ve Always Done, You’ll Always Get What You’ve Always Got” and most are from leaders that embraced change to achieve their goals. The IT industry has in the last decades perhaps seen the most of these “crazy ones”, people or companies that dared to think different.

So how does all of this relate to application layering you might ask?

How would you be able to change in a world where 80% of our budget is spend on “keeping the lights on” ? Furthermore change is being perceived as scary, there might be repercussions on your decision to change so we play it safe and maintain the status the quo. We wait and look in awe at the early adopters and whenever one fails you use this as a proving point of your own fears.

It could be you’ve dared to try something new, but the first iteration was very disappointing. We’ve learned our lesson and try to categorize everything in the hype-cycle waiting for technology to pass the through of disillusionment. But after the through of disillusionment comes the 2nd generation. And this is where we are today when we look at application layering. A technology which was first broadly introduced by VMware with App Volumes, sure there were obviously others before them, but I believe VMware made the concept of layering “mainstream”. One of those early companies was Liquidware, founded in 2009, who believed their solutions should not be tied to 1 specific eco-system. That organizations should be able to benefit from their solutions no matter which choices they make when it comes to a workspace delivery. This customer and user-centric focus is the reason I chose to work here. Putting customer value over shareholder value. A wise lesson I’ve learned from one of my former CEO’s.